Search Engine Marketing

Be the Top Choice When Customers Search for your products or services.

Cost-effective Ad Placement

We target and bid on the most cost-effective keywords for your business, so that you can secure an ad placement in search results without breaking your budget.

Google Unlocks

High Intent Buyers

With hyper-targeted keywords and audience assets, you can draw people in that are searching for exactly what you are offering.

   

Unbeatable Management

Running successful paid ad campaigns for your business is our priority. We’re all about providing quality over quantity. Improve your marketing strategies with real data that helps your business prosper and put money right into your pocket, while keeping bidding costs low. When we combine our expert managing skills with Google's powerful automation, the results are virtually guaranteed.

Stay Ahead of the Rest

From startups to enterprises, Google Ads runs profitable campaigns on a global scale. Google Ads, like any other platform, require strategic audience targeting, compelling copywriting, technical optimizations, and scaling strategies to beat the competition. With KPI Digital Marketing's specialists, you get technical expertise with your brand in mind.   

Track Key Performance Indicators

Find top-notch performance indicators without the tedious reporting. Google's ad interface is constantly tracking key performance indicators at a rate faster than a human can. With our expertise, we can take advantage of those KPIs immediately to steer your campaigns to better results almost effortlessly.

Drive High Intent Traffic

At KPI Digital Marketing, we utilize Paid Search on platforms such as Google, Bing, AdRoll, and display networks, to position your business in prime placement spots. High-intent traffic and alignment with your objectives is the goal. We utilize data points such as website analytics, Google analytics, and third-party software to understand your user’s behavior and make data-driven decisions to scale growth.


Simplified Onboarding

Save time

Onboarding is fast and easy so you can keep your focus on running your business!

Set Campaign Goals

Advise our experts on what you hope to get out of your Google Ads campaign. With this guidance, our experts can begin building your ads immediately as soon as we gain account access.

30 Day Month Guaranteed

It typically takes 1-2 weeks to complete your campaign and push it live. For this reason, we guarantee that you get the full 30 days for your purchase before we begin billing for subsequent months.

A/B Audience Testing

Eliminate Irrelevant Traffic

Google Maps

Smart Automation

Google Ads provides sophisticated machine-learning tools that drive every one of your campaigns. In the hands of our trained and educated campaign managers, you never have to worry about wasting your ad budget on unworthy marketing endeavors. If something isn't working, we pull the plug and start fresh with even better creatives.

Conversion Focused Campaigns

Weekly Optimizations

You can expect maintenance and optimizations for your campaigns once a week at a minimum.

Weekly Reporting

Along with any changes, our team provides you with a weekly optimization breakdown. You can also monitor your campaign 24/7 through your Client Dashboard.

New Campaigns & Ad Sets

We diversify your ads so we know can optimize campaigns to run the most effective ads with the highest conversions.  Adding new versions to optimize for continued growth.

Ad Copy Variations

Our professional copywriters and ad experts create expert level content to help your campaign reach the most qualified searches.

Campaign Quality Assurance

We consistently monitor your campaigns to ensure their quality and efficiency.

Your Account Is Always Yours

While we create and monitor your campaigns, you’ll always retain control of all of your accounts. Take confidence that your business and your budget will always be in your hands.

Your Month Is Always Guaranteed

Even if you need to cancel, we still uphold the work we owe for the current 30-day period. As long as we have access, our team will always deliver what we promise.

Expert Team

Google Premier Partners

Our experts are Google Premier Partners. They are officially trained and certified to create and manage your SEM Campaigns.

Backed By Case Studies

Our Search Engine Marketing campaign management is tailored to your industry. Whether you’re in Residential & Commercial Contracting, Law, Financial Services, or other industries, we know what works and gets you results.

Industry Veterans

From our Your SEM campaigns are built by a team of paid advertising experts with years of experience.

Skill With All Budgets

Watch your profits increase and your value rise as you boost efficiency with our optimized campaigns.

F.A.Q.

  • How long does it take to build and launch campaigns?

    Ad campaigns can take 5-7 business days to be completed. This timeframe is considered from the time all required assets (images, videos, etc.) are provided to our team (not from the time the order is placed to KPI Digital Marketing, or from the time the onboarding documents are completed in the Business Dashboard).

  • How does the onboarding process work?

    Once you complete your purchase, you will receive your login information for your KPI Business Dashboard.

    We will automatically send the onboarding to you or someone on your team.  You will also have the option for your account manager to complete the onboarding forms for you.

  • Do I pay the setup fee and one months service fee together?

    Both are charged on the same day when purchasing the service.

    For PPC campaigns there is usually a 1-2 week gap from the day you purchase the campaign, to the day it actually goes live. This is the time it takes for our team to build out the entire campaign for you.


    So, for your second month's recurring payment, we delay that, so you get the full 30 days of service for your month one's payment.


    So, as an example, if you purchased services on the 1st of the month, you would pay for both the setup fee and month one's service fee.

    Then if we finish the campaign buildout on the 14th of the month (2 weeks later), your second month's maintenance payment would be billed on the 14th of the following month, 30 days apart from the initial day the campaign went live.

  • How long does it take for revisions to be applied?

    For an active campaign, each revision request can take up to one business day depending on the request. This means that if a request is submitted within business hours (but not towards the end of the business day), then the request should be completed the following business day. If the request is received outside of business hours (even if it's on the business day), the request may take up to the day after the following business day to complete.


  • How often are changes/optimizations done on live campaigns?

    Maintenance and optimizations are performed a minimum of once a week. When we implement changes to a campaign, those changes will need time to run before we can judge their performance. 


    Be aware that changes early on in a campaign will reset the learning phase and it's as if the ads started running from scratch when those changes are made. Please note that we need to give ads time to perform. Sometimes campaigns perform outright, but other times they can take a bit of time to hit a good stride. This is especially true for accounts that have never advertised before.


  • How do I provide access to my Google Ads account?

    All instructions for providing access will be provided in the onboarding phase, after the service has been purchased. You will receive step by step instructions on how this is done.


  • Will I have access to the Ad Account while you work them?

    For the Google Ads service, access is limited to Billing. Once everything is built out on our end, we will send ads to be approved through our communications platform.


  • Will I receive reporting for the active campaign(s)?

    As part of our Google Ads services, we provide you with weekly reporting. Besides that, we have the KPI Business Dashboard available to you 24/7 (the dashboard's purpose is to replace many of the needs of actual reporting). If you need any type of other data, you can make the request to your account manager.

    You can always login to your KPI Business Dashboard and view your campaign metrics.

  • Can you create new campaigns, ad sets, and ads?

    The amount of campaigns, ad sets, and ads are limited by the tier purchased for the specific client.  If you need an additional campaign/ad set/ad for the account that falls outside of the tier limitations, you will need to upgrade to a higher teir.


  • What happens if/when the service is cancelled?

    We will continue working on the account until the end of the current billing cycle.

    When services for Google Ads are cancelled with KPI Digital Marketing, you can expect our work to continue on the account as long as you want us to continue working on the account.

  • Does the setup fee include a funnel or landing page?

    No, unfortunately, funnels and landing pages are not part of the setup fee and KPI Digital Marketing does not offer funnel-building or custom landing page services at this time. It is not mandatory to use a funnel or landing page with a Google Ads campaign, however, in most cases, we do recommend utilizing one.